As the social media giant, Facebook has introduced six new Reactions which appear as animated emoticons and pop-ups whenever the Like button is long-pressed on the Facebook app.
Police Recommend Facebook Users To Avoid Using Its Reactions Feature
Hence, many users have asked the social media giant Facebook for a Dislike button. Still, the social media giant Facebook offered various reactions instead of a Dislike button. But, recently, the Belgian police have warned Belgian Facebook users and residents not to use the social media giant Facebook’s Reactions feature to protect their privacy. As the Belgian police claim that far from offering a simple way of revealing your feelings on a Facebook post, the social media giant Facebook is using the Reactions feature to collect information on your mood. As the police said in a statement that “If it appears that you are in good spirits, Facebook will infer that you are receptive and will be able to sell advertising space by explaining to the advertisers that they are more likely in that way that you will react,” and also added that “One more reason, therefore, to not rush to click if you want to protect your privacy”. According to the Federal Police, “By limiting the number of icons to six, the social media giant Facebook is counting on you to express your thoughts and feelings more easily so that the algorithms that run in the background are more effective. Hence, by the few mouse clicks you can let them know what makes you happy”. As the social media giant, Facebook has confirmed how the data were gathered from user emotions, representing the businesses’ key marketing possibilities and as a benchmark for brand reliability. Moreover, the Federal police explained that these things would be one more reason not to click too fast if you want to protect your privacy.
